ASSA ABLOY’s President and CEO Nico Delvaux visited ASSA ABLOY Opening Solutions Middle East and Turkey on 4-5th of October in Dubai, United Arab Emirates.
During his visit, Nico inaugurated the new company showroom that displays a comprehensive range of ASSA ABLOY opening solutions, including mechanical hardware, steel and wooden doors, glass hardware as well as access control and smart residential solutions across the three-product brand ASSA ABLOY, ABLOY and Yale.
The new showroom also includes an area dedicated to Openings Studio™ so that it can represent a powerful training point for architects and consultants and boost more the already well established specification activities in the Region.
Nico then visited the Prometal Steel Doors and Lockwood Wooden Doors factories, the recently established Distribution Centre serving both Middle East and Sub Sahara countries and also the renovated office areas.
Rest of the agenda was dedicated to visit customers and projects.
First Nico met Al-Moajil, one of the most important partner of ASSA ABLOY worldwide, sole agent in the Gulf Countries for brands such as Yale, Union, and MAB, key distributor for several other ASSA ABLOY brands and common customer for both EMEA and Americas Divisions.
After Al-Moajil, Nico also met UBM, a key partner of ASSA ABLOY for large-scale projects in Saudi Arabia. UBM is a major player in the country and cooperation with ASSA ABLOY looks promising with several projects already secured after just few months since the cooperation with ASSA ABLOY started.
However, the most exciting part of the visit was of course a walk through the Abu Dhabi Airport project site. The new Abu Dhabi airport is one of the most iconic project in the Middle East, with state of the art architectural solutions and it will be inaugurated in June 2019. A very important project for ASSA ABLOY, one of the biggest worldwide, with a value of more than €10m including products coming from three Divisions (EMEA, Americas and Entrance Systems).
"We are very proud of Nico’s visit and I am sure he experienced how powerful ASSA ABLOY can be when approaching a so attractive and fast developing market with a comprehensive range of door opening solutions", said Mauro Felice, Market Region Manager of ASSA ABLOY Opening Solutions Middle East and Turkey.